diff --git a/docs/source/conf.py b/docs/source/conf.py
index a44bd97..04b2ea8 100644
--- a/docs/source/conf.py
+++ b/docs/source/conf.py
@@ -67,6 +67,10 @@ version = flake8.__version__
 # The full version, including alpha/beta/rc tags.
 release = flake8.__version__
 
+rst_epilog = """
+.. |Flake8| replace:: :program:`Flake8`
+"""
+
 # The language for content autogenerated by Sphinx. Refer to documentation
 # for a list of supported languages.
 #